Today PPC advertising is fast growing online promotional campaign and it the process of managing your every bid for successful generation of profitable leads. Generally PPC follow clear cut procedures for monitoring the conversion ratio of your site visitors besides keeping the required checks on click-fraud practices. In a PPC Ads campaign, you are needed to pay some amount for every click that you receive through the searchers. And it's based on the bids that you have won for the exact keywords you get your site listed in "sponsored listing" at the first page of the search results itself. The PPC campaign is designed solely to increase traffic and finally increase ROI. The process of PPC Management comprises the following:
- PPC account setup: this can be done in any of the PPC search engines such as Google, yahoo, MSN, etc.
- PPC keyword research: Keywords and key phrases form the basis of PPC management. With an extensive PPC keyword research one gets a fair idea of which is the most sought after keywords/key phrases. The keyword research is also about getting your own list of keywords that you deem right - the one which can ultimately help you connect with your potential customers. Today many Professional SEO Companies are offering keyword research tools at reasonable price.
- Creative Ads development: Your site getting listed in sponsored listing will not make any sense if you don't have a good Ad. Reason others will have the same. So this is another significant part of the PPC management since it’s through this Ad content that you would finally communicate. A good, creative Ad can make the variation to captivate the searchers to click on your site rather than scores beside you.
- PPC bid management: You definitely wouldn't like to pay more for something that doesn't pay back. In fact PPC bid management is all about that. It helps you bid comprehensibly for specific keywords. It also helps you balance various costs among terms, Ads and campaigns.
- Landing page identification: Landing page is the pages where the user will be transferred to once they click your Ad. And this is the key factor that actually decides the conversion rates of your visitors into potential customers. It is important to connect with your visitors and try to convince them why they did the right thing by clicking your Ad.
