Promoting a company's event raises awareness in public. Promoting is necessary to expand company business and raising awareness of company's new products. Before promoting your company event, it is important to decide what you want to advertise and the way to promote your company's event.
The objective of the advertisement should be clear and should fit the goal of company's event. These are several ways to promote your company's event:
The objective of the advertisement should be clear and should fit the goal of company's event. These are several ways to promote your company's event:
- Print media
- Electronic media
- Outdoor media
- Transit media
Print media
Promoting your company event through print media is a best way of advertisement. Print media includes news papers, magazines and press releases. News papers and magazines are the best way of advertisement because it costs less compared to television and radio. But the life span of news papers and magazines are very short and it can reach educated people only. Press meeting on your company event expands your company business.
Electronic media
Electronic media is the best way to deliver information to all classes of people. Electronic media includes television, radio and internet. Radio is the traditional method of promoting an event. Television is the best advertising media and reaches to targeted audience effectively.
Internet includes sending e-mails, advertising in social networking sites, etc. Develop an online web site to promote your company's event and the details of the event should be clear and make a facility of online registration.
Outdoor media
Outdoor media uses several tools and techniques to attract audience. Outdoor media includes hoarding, banners and balloons. For promoting your company's event, you should select a place where most of the targeted audience live. Ensure that message on the banner should fit the goal of the event. Banner advertisement captures interest on audience.
Transit media
Transit media includes buses, trains and trucks. It is the new form of promoting company's event. In this, a large display screen is attached to the back of the bus or truck and it is goes to different locations within a city to promote company's event. Pasting banners to the buses, trains and trucks are also used to promote a company event.
Promoting your company event through print media is a best way of advertisement. Print media includes news papers, magazines and press releases. News papers and magazines are the best way of advertisement because it costs less compared to television and radio. But the life span of news papers and magazines are very short and it can reach educated people only. Press meeting on your company event expands your company business.
Electronic media
Electronic media is the best way to deliver information to all classes of people. Electronic media includes television, radio and internet. Radio is the traditional method of promoting an event. Television is the best advertising media and reaches to targeted audience effectively.
Internet includes sending e-mails, advertising in social networking sites, etc. Develop an online web site to promote your company's event and the details of the event should be clear and make a facility of online registration.
Outdoor media
Outdoor media uses several tools and techniques to attract audience. Outdoor media includes hoarding, banners and balloons. For promoting your company's event, you should select a place where most of the targeted audience live. Ensure that message on the banner should fit the goal of the event. Banner advertisement captures interest on audience.
Transit media
Transit media includes buses, trains and trucks. It is the new form of promoting company's event. In this, a large display screen is attached to the back of the bus or truck and it is goes to different locations within a city to promote company's event. Pasting banners to the buses, trains and trucks are also used to promote a company event.
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